Get a glimpse of Ant-Man’s legs and dread the notion of The Avengers forcing you to watch college football
Got 30 seconds? Good, because that’s all Marvel’s asking for when it comes to this duo of promotional promotions. Look, bitching about trailers promoting trailers is a bit of an obvious moan-and-groan. But it ain’t like this is the first time this has happened, and it wouldn’t even be happening if we all weren’t so batshit excited about the product being pimped. The more you care, the more indirect guilt lays on your shoulders! So let’s examine the good and the bad of this little slice of marketing nonsense.
Even though I couldn’t be more excited about Avengers: Age of Ultron, I’m definitely filing this into the BAD column. This micro-teaser contains no new footage to get me excited (outside of arguably new blink-and-you’ll-miss-it footage of Scarlet Witch and Quicksilver, but I swear I’ve seen it elsewhere), brings all the visual finesse of a DVD menu, and worst of fucking all, teases a January 12th airdate during an extremely uncomicbooky college football game. Factor in that the college bowl game, the channel on which it’s airing (ESPN), and the movie and and characters ALL OWNED BY DISNEY, it all seems like a fiendish plot worthy of Ultron himself. I just hate watching football that much!
Now onto the Good:
It’s not so much that I love this trailer-trailer (new word, deal with it.) After all, there’s next to nothing special to get excited over. And much like everyone else in the world, I’m not the biggest Ant-Man fan. Personally, I’m more of a Pym fan anyway, so I’m kinda just looking for Marvel to surprise the shit out of me the same way the did with Guardians of the Galaxy. But damned if I didn’t love the way they promoted the trailer for the trailer a few days prior… with another trailer! AN ANT-SIZED TRAILER!
Goddammit, that’s adorable. You can literally toss marketing materials at me all day just so long as it makes me giggle a bit. This reminds me of the time Adult Swim aired the entire Aqua Teen Movie in a postage stamp-sized window to promote the theatrical release. Or when Pixar tweeted out the entirety of Toy Story 3 on a Final Cut timeline. Marvel’s taken damn near every marketing avenue to promote its’ movies, but I believe this is the first time I’ve seen them do something you could call “cute.” Add to that, it’s promoting a reveal during Agent Carter, a show I couldn’t be more excited about.
But what say you, little darlings? I haven’t dug into the Ant-Man footage with my normal dorky diligence, so let us know in the comments below if you noticed something noteworthy. It’ll undoubtedly come up on the next episode of Cape Crisis!