Fresh Ideas for the WWE Brand Split

WWE, brand split, Raw, Smackdown, draft, Shane McMahon, Stephanie McMahon

Well, we’re getting a brand split again. More and more rumors are dropping on how the WWE will handle the draft and the overall schism. So what’s gonna happen?

First off, managers. It’s pretty obvious that Shane will take over one brand and Stephanie will take over the other. This could go any way: Steph could say that she was already Smackdown’s manager 10 years ago, so she will take charge of Smackdown, or she could say that she and Triple H have been in charge of Raw and that Shane should take Smackdown.

Next, the draft. Personally, I would love to see the draft as a network special. You start with a cool stage, then Stephanie and Shane take turns coming to the podium to announce their next pick, like how the NBA draft operates.

WWE, brand split, Raw, Smackdown, draft, Shane McMahon, Stephanie McMahon

Next, the layouts of the brands. It would be nice to know the direction each one will take. So far, it seems like Raw will still be three hours compared to Smackdown’s two. I would love to see WWE take advantage of the extra hour by keeping the women wrestlers on Raw. This way, you could give them an hour, maybe even an hour and a half, to have great matches and great story lines without bringing in a second Women’s Championship. And what would Smackdown get? The winner of the Cruiserweight Classic should win the Cruiserweight Championship, and it should be exclusive to Smackdown.

As for the US and Intercontinental Championship, one will go to Raw and one will go to Smackdown, just like last time. The Tag Team Championships is a tough one; WWE’s Tag Team division looks great right now, but bringing in another set of Tag Team Championships isn’t the best idea. Last but not least, we have the main event, the WWE World Heavyweight Championship. There have already been rumors of it coming back, but I don’t think WWE needs to do this. At the same time, I do think Vince will eventually bring back the big gold belt.

WWE, brand split, Raw, Smackdown, draft, Shane McMahon, Stephanie McMahon

So there are my thoughts. The last part of this article is just a mock draft of some of the picks I would like to see. I know they’ll be involving some NXT Superstars in the draft, but my mock-up only includes Finn Balor and Shinsuke Nakamura. I do believe Samoa Joe will come up soon too, but I expect they’ll give him a decent title run first. Have a look, and please comment with your own picks!


Manager: Stephanie McMahon
  1. Brock Lesnar
  2. Seth Rollins
  3. Dean Ambrose
  4. Chris Jericho
  5. Kevin Owens
  6. Enzo & Big Cass
  7. Anderson & Gallows
  8. Dolph Ziggler
  9. The Vaudevillians
  10. Apollo Crews
  11. Seamus
  12. The Shining Stars
  13. The Golden Truth
  14. Randy Orton (Surprise Pick)
  15. Finn Balor (Surprise Pick)


Manager: Shane McMahon
  1. John Cena
  2. AJ Styles
  3. The Wyatt Family
  4. Sami Zayn
  5. Cesaro
  6. The Lucha Dragon
  7. The Usos
  8. The Dudley Boyz
  9. Baron Corbin
  10. Neville
  11. Alberto del Rio
  12. Breezeango
  13. The Social Outcasts
  14. The Hype Bros (Surprise Pick)
  15. Shinsuke Nakamura (Surprise Pick)

Article by contributor Super Fresh.

2 thoughts on “Fresh Ideas for the WWE Brand Split

  1. Good article – I don’t really know enough about wrestling to know how the brand split could/should pan out.

  2. I really enjoyed the initial Brand Extension. Stephanie McMahon vs Eric Bischoff. Heyman vs Bischoff. The brand extension is responsible for the greatest wrestling of the 2000’s: The Ruthless Aggression Era. The Smackdown Six. It made both shows must watch because you never knew who might jump ship or how the general managers might try to screw each other.

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