What would happen if Too Many Cooks met cold cereal? It’d probably look a lot like Tony Is Back, a series of bizarre skits where the Frosted Flakes mascot inspires truly desperate people!
Tony The Tiger helped a lot of kids in the 80s and 90s. Thanks to a balanced breakfast, many were inspired for a productive day at school or a great little league game back in the day, but the giant cat pitchman hasn’t had many opportunities to shine in recent years. He’s made a resurgence in a big way this week thanks to #tonyisback, a campaign to bring the tiger back to prominence as he helps adults solve their problem via a balanced breakfast. Here he helps this nervous girl face the public at a busy diner:
Besides its overly bizarre nature, this viral unauthorized ad campaign is also notable for seemingly instituting continuity. Take Rick, for example! The first time we meet him, he’s a surly “friend” of Candy who wants something good, but that just won’t do when Tony the Tiger is around. Thanks to Tony, their time together is great!
Rick makes his return as a cop in a later ad where he’s put in a sticky situation thanks to a rude coworker. Fortunately this breakfast treat will enable Rick to do the right thing!